This is a viral video. 70% people who read that just groaned and 15% will stop reading this post. Sorry to use buzz words -those of you bold bored enough to read on, thank you. But this video wasn’t thought up by an agency trying to sell soft drinks or pre-pay cell phones. It’s amateur footage of a music festival, and the people in the video are the ones “infected” if I may be so lazy to not think of another word. Just watch as one passionate dancer catches the attention of other festival-goers. For starters, there’s the voyeuristic videographer, then a few early adopters and some tag-alongs. Three minutes later… watch and find out.

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